SCOTT HERON
SALES GROWTH - RESULTS MANAGEMENT - BRAND DEVELOPMENT -
Portfolio Samples
I created the Cloud 9 wine brand in 2002 as an ultra-premium product. The expression “I’m on Cloud 9” was born in the mid 1950’s and its urban definition was that of an “ultimate” type of experience for Baby Boomers. Cloud 9 was the “ultimate sensory experience in wine” in keeping with the name and distinct imagery.
The Cloud 9 brand garnered national acclaim and a loyal consumer following.
Cloud 9
2004
Muse
2006
Winery & Tasting Rooms
2006
Impact POS/
Tie-in Programming
2015
I created the Muse Winery brand as one of a few targeted approaches for the Millennial consumer segment. The Muse packaging concept and proprietary delivery system gained consumer and retailer support as well as national accolades as it was featured in an October 2006 article in Packaging World as well as other publications. The merits of the brand concept and packaging allowed for three-tier distribution into over 20 states in 2008.
In 2002 I founded and began building the Solomon Wine Co. on the foundation of the mission statement, " The Solomon Wine Company is dedicated to pioneering new wine concepts, delivered to consumers in innovative ways, providing a total consumer experience that consistently exceeds their expectations". By 2008 The Solomon Wine Co. had grown to 3 distinct brands, a bonded winery facility, two retail tasting rooms, a staff of 26 people, and retail distribution in over 25 states.
I created this regional point-of-sale campaign integrated with philanthropic tie-in garnering maximum on/off/chain retail brand exposure and retail support for the 2015 Tahoe Summer season.